Jobs

Position: Marketing Director
Reports To: Executive Director
Status: Exempt

Position Summary: Under the direction of the Executive Director, the Marketing Director has primary responsibility for planning, developing and executing all marketing, promotional, public relations and communications programs in support of building audiences and promoting the overall image of the ACA. Supervises the Patron Services Coordinator position and other marketing staff.

The following is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

General Responsibilities and Duties

• Adheres to the ACA’s mission and values and complies with all ACA policies
• Willingly promotes, by attitude and action, a healthy communication climate at ACA by taking responsibility for giving and receiving clear messages and by always listening with an open mind
• Directs, manages, plans and implements comprehensive multi-year marketing and public relations plan and strategies targeting the ACA’s various markets. Prepares plan annually prior to May 31st.
• Proactively seeks and compiles research for all ACA target audiences.
• Provides overall leadership and coordination of integrated brand management, product marketing, marketing communication strategy and ticket sales initiatives.
• Establishes and maintains a consistent organizational image and identity throughout all marketing communications
• Directs the planning and production of marketing and public relations materials, including brochures, print, TV, radio advertising copy and website content
• Directs the ACA’s online communications and e-commerce activities
• Directs the ACA’s media relations and works closely with local and national media sources to promote the ACA’s ongoing work and special programs, including educational programs.
• Maintains active memberships in American Marketing Association (AMA) and Public Relations Society of America (PRSA), Alaska Chapters.
• Actively assists in organizational long-range planning

Ticket Sales

• In collaboration with the Business Manager, recommends ticket sales targets
• Implements, monitors, and meets ticket sales and marketing goals of the organization.
• Works with the Business Manager to provide recommendations to the Executive Director and board for marketing sales goals for the upcoming season budget.
• Develops marketing data “dashboards” that allows the ACA to assess how all campaigns are progressing towards goals.
• Provides the Executive Director, Business Manager and board marketing information needed to provide oversight of the ACA’s overall budget
• Develops and oversees execution of all ticket sales campaigns
• Supervises design, production, and distribution of all marketing materials

Marketing Communications

• Coordinates advertising schedules and advertising placement in mass media per overall marketing plan
• Prepares presentation materials for ACA’s key audiences
• Manages promotion and communication using the ACA’s electronic mailing lists
• Responds to inquiries from potential customers; coordinates dissemination of direct mail and e-mail responses to written and web inquiries
• Coordinates development of collateral material, including writing, editing and proofing; coordinates all of the ACA’s customer communication vehicles
• Oversees distribution of collateral materials to key audiences
• Tracks, analyzes and reports the ACA’s website activity
• Develops and coordinates updating of content for the ACA website
• As necessary identifies the need for and oversees the gathering of audience information, i.e., surveys, market research, on purchasing, attendance patterns, programming, and other areas of interest
• Ensures maintenance of updated filing system for reviews, photos, color slides, posters, programs, press releases and any other archival materials
• Assures smooth relationship with CenterTix box office staff and systems
• Ensures maintenance of organizational mailing list and ticket buyer database
• Evaluates marketing activities for prior year and makes recommendations for changes to the Executive Director;
• Reviews subscriber benefits annually and makes recommendations to the executive director including cost benefit analyses
• Cultivates relationships with critics, arts editors, media personnel and supplies them with current and accurate information on the organization and its activities
• Maintains statistics on audience attendance.

Public Relations

• Updates and implements the ACA’s marketing and public relations plan (conducting research, using PR tactics to achieve specific goals, evaluating program effectiveness
• Assists with maintenance and development of various media contact lists.
• Distributes ACA programs to print and electronic media; submits ACA information to electronic community calendars via the web.
• Develops press kits, news releases, media alerts, fact sheets and other media-related material
• Assists Executive Director in responding to media inquiries.

Minimum Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in marketing, public and media relations or related field and a minimum of five (5) years experience in marketing, public relations and fund development, preferably in the nonprofit, performing arts field
• Demonstrated success in developing and implementing a multi-faceted marketing plan
• Excellent communication, writing and planning skills
• Creative problem solving and analysis skills
• Ability to work as part of a team and to motivate others
• Familiar with the internet, spreadsheets and word processing systems
• Ability to work evenings and weekends
• Willingness to travel for training as necessary
• Ability to work in a team environment
• Ability to establish and maintain effective working relationships within the company and deal tactfully with the public

Licenses and Other Requirements

• Valid Alaska driver’s license
• Vehicle Insurance

Desired Skills/Experience

• Advanced degree in marketing or related field
• Education and background in the arts
• Knowledge of Anchorage community leaders and media personnel
• Experience working in a non-profit arts organization

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee is regularly required to use hands to finger, handle or feel
• Reach with hands or arms
• Talk or hear
• Employee frequently required to walk
• Occasionally required to stoop, kneel, crouch, or crawl
• Must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Please email or mail a cover letter, resume, and three professional references along with a completed ACA employment application form. This form and a detailed job description may be downloaded below.

Download the ACA Employment Application